NO_ONE_"LAUNCHES"_IN_ALL 4,000 WALMARTS_DAY_ONE_LMFAO !!!
Geez- it's a sh#t show out there in Twitter land and a few totally ignorant one's around the local neighborhood, if you get my drift LOL !!
COCA freaking COLA does NOT EVER "launch" a newly branded product or new product EVER in all 4,000 stores of ANY CHAIN !
NOT how it's done folks - ANYONE with a micro wit of retail experience and product placement, test channel marketing etc knows this stone cold.
You do a "roll out" in carefully and strategically chosen markets !
INND textbook Harvard MBA 101 study case- PICK WALMARTS in retirement age community areas for your test markets ! (The Villages FL, Snow Bird country AZ etc) + several CALIFORNIA WALMARTS "in your own backyard" so as to work tight and closely with their channel marketing folks and "be in store" first hand with low travel costs to "monitor" initial feedback on sales etc !!!
You then SEE HOW YOUR SALES GO - you "ADJUST" and get field feedback on placement, product MIX, what's hot and what you might want to ramp faster as in one line sells more than another and about 300 other key metrics you MEASURE and then RAMP AND ADJUST to "scale" !!
ANY TWITTER CLOWN mocking a $500K INITIAL, as in ORDER NUMBER ONE "TEST" of $500K has never, ever worked in a retail channel marketing sector let alone managed cash flows etc.
INND will ramp to $500K PER WEEK - AFTER AFTER AFTER they test key markets and partners and channels.
THAT folks is "how it is done" = MBA 101 for dummies LOL !!
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