Agree with you on that! The CEO is too Twitter-centric. He should be releasing much of his drip and drop tweets in an official PR. Posting multiple tweets minimizes the effects of what he is attempting to accomplish.
Agreed...its more professional to PR this kind of info! I don't think it would help the PPS in the short term but this is a long swing play anyway. My plan at the moment is to hold through a few seasons.