MDFY said that the Vodafone site would be updated soon, but that it is not on there yet, so I wouldn't be too concerned about that. Why would Vodafone waste resources altering their website & offering lists until a product was actually certified? They may take some time to get that done.
Likewise with EMIS, I don't think they'll do any real promotion expenses without the incentive, and the incentive should come with demand for the product. I still think the NHS live trial will provide that answer.
My immediate concern is the PPS is .13 -- the bid is .10 and the ASK is .11 -- who the HELL is selling for 11 cents? Who the HELL can make money at that price?
We all know the answer, don't we?