I’m not sure 10x is a reasonable valuation but I do know (as you also note) how hard it is to arrive at an appropriate valuation with such little information coming from the company. Telling us earnings will be out “by the end of the month” is a bit like me telling my kids “we’ll get there when we get there”. Both true statements but not the most helpful...
This is a legalization hype and speculation play on a company with good long term fundamentals. Canadian companies were trading over 100x earnings when the bubble inflated. When the legislation hits, the momo will come. Until then, we wait.