To be completely honest... I follow this Twitter account that tweets when there are no longer shortable shares for any given ticker.
I pick a few every once in a while to gamble on. It’s not the greatest indicator of movement to come or even a direction the stock will go, but there were 0 shortable shares intraday for this stock. So I said, what the hell, let’s do it!
And the fact that the technology this company seems to be involved in interests me.