In my opinion just the name is enough. A few marketing ads once the site is modernised and up and running well Coinciding with legalisation all over the country. There is a large population That does not like the mainstream within the cannabis community This is something They could call their own.
Because they specialize in one industry. Employers need do less filtering candidates than with LinkedIn and Monster. Just like Agri Supply here in NC don't sell lingerie or computer parts - They sell only Agriculture Products = Specialized.