Replies to post #513 on Koios Beverage Corp (FITSF)

[greenwillow]

Agree, very possible something bigger behind the curtain.

Todays PR wasn't any better than the past few earlier this week. Good overall, but similar to others barely garnering any attention.

Volume was great to see.

GL

[greenwillow]

“Bubbles and Booze”: Koios to Launch Flanker Brand of Fit Soda™ Infused with Fermented Alcohol in Mountain West Region Starting in June 2021

Koios Beverage Corp.
Fri., February 26

https://ca.finance.yahoo.com/news/bubbles-booze-koios-launch-flanker-100000221.html

Beginning in June 2021, the Company intends to launch a variant of its Fit Soda™ functional beverage product line infused with fermented alcohol, to be named “Fit Soda™ Hard”. With expected retail pricing of USD $1.80 to USD $2.00 per 12 oz / 355 ml serving, the Company plans to first distribute Fit Soda™ Hard in Arizona, Colorado, New Mexico, and Utah.

As “hard seltzer” beverages have sustained their popularity among consumers aged 21+ in the United States, the Company has developed a variant of its Fit Soda™ functional beverage product infused with fermented alcohol to compete in this segment, which in 2020 had approximately USD $4.1 billion in sales, with Goldman Sachs estimating that the hard seltzer market could reach USD $30 billion in sales by 20251. With no sugar content and 15 calories per 12 oz / 355 ml serving, Fit Soda™ Hard could be an appealing alternative to current market leaders in the hard seltzer category. The Company intends to launch Fit Soda™ Hard in Arizona, Colorado, New Mexico, and Utah beginning in June 2021.

DENVER and VANCOUVER, British Columbia, Feb. 26, 2021 (GLOBE NEWSWIRE) -- Koios Beverage Corp. (CSE: KBEV; OTC: KBEVF) (the "Company" or "Koios") is pleased to announce that in June 2021 it intends to launch Fit Soda™ Hard as a “flanker” brand to its existing Fit Soda™ functional beverage product line. Launched on July 19, 2019 and dubbed by Koios as the “Anti-Soda”, Fit Soda™ is a sugar-free carbonated beverage with zero calories, containing ingredients to include branched-chain amino acids and electrolytes, which have been shown to improve various aspects of one’s well-being. Fit Soda™ has enjoyed considerable success to date, including the addition of all four flavours to Walmart’s U.S. online store and 461% growth in order volume from a Wisconsin distributor during the period of May 2020 through June 2020. Between the sustained performance of Fit Soda™ in the United States in its second year and impressive popularity of canned “hard seltzer” among consumers aged 21+ in the alcoholic beverages category, the Company has identified a promising opportunity to produce a variant of Fit Soda™ infused with fermented alcohol produced using its in-house canning line located in the Denver, Colorado area.