I myself am an accredited investor, most of the time investing in not-yet-listed non-public companies. So the buyers are willing to wait a while and I'm sure there were some non-publicized understandings about what conditions have to be met before the non-public shares have their (probably) section 144 restriction removed. They clearly have confidence in CDXC.
I've been going thru weeks of rigamarole getting my restrictions lifted on another stock.