Wrong, every company should have a narrative - if the company doesn’t create one, the market will. Deferring the narrative of your company to the market is basic 101 of what not to do.
Let’s take the Mede, the market could easily, and maybe already has, created the narrative that it is a dump processing center. Who wants a dump in their neighborhood - no one. A meat slaughter house doesn’t say they kill animals. They say they process food to serve/feed the world.
Isn’t Mede really a facility that will environmentally save ourselves from the build up of trash that is disposed of in a manner that not only creates energy, but disposes of plastics etc in a manner that does zero harm to the environment. Who else can say this - no one. So do you now want the public to create the narrative that the Mede is a dump - I don’t. I would be going out right now to all the local environmental clubs and getting then on board to support Mede .
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