I don't know if I'm a "significant shareholder" but I do have a very significant amount of money invested in the company. I would never sell a few of my shares to buy it back at a lower price unless I thought the stock was over valued. What if people step in to buy after I sell and the price goes higher? I'll never get in at that hoped for lower price. For the shares in my taxable account I would get killed in capital gains taxes. And given the hundreds of thousands of shares traded each day it would take a lot of shares to move this stock down to the point where the risk and tax cost of selling would be worth that risk. If I coordinated my sales with others we would all face the same risk/tax consequences. What if their new skin care products are put up for sale the day we sell some of our shares? What if they announce an expansion of their tele-medicine efforts that day? What if an ETF announces that they intend to include the company in their holdings? Maybe some people would do that but it doesn't seem worth it to me. I'm happy to watch the stock go to $100.
Ive sold consistently since last march but Ive never been sophisticated enough to do what you claim. I sold because I wanted to make a profit. As you know at one time I owned 10% of IMMD/CVLB
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