Replies to post #14052 on Born Inc. (BRRN)

[RCRanger03]

Business Overview
Born, Inc. (“Born” or the “Company”) is a US holding company incorporated in Nevada in April 2011, which operates through the Company’s wholly owned subsidiary Alkeon Creators Inc. (“Alkeon”), a Delaware corporation incorporated in February 2019.
Born is a holding company that specializes in digital, data-led solutions to digitize retail supply chains and reimagine discovery and transactions online. Born owns Alkeon, a suite of B2B solutions and software products that digitize tradeshows and showrooms, as well as Born.com, a platform connecting numerous luxury design-led brands with premium retailers.



B2B subsidiary Alkeon Intelligence is the world’s first global SaaS market-network combining content, community, and commerce to connect buyers and sellers through a best-in-class platform, powered by machine learning it is dedicated to reimagining the discovery, transaction and connection of the B2B and B2C communities.


Alkeon Intelligence is a technology company that allows brands to create an always on commercial model, digitally optimize their existing infrastructure, capture detailed audience insights and more. Starting with the immediate needs of the $35M global trade show market (Statista), Alkeon has represented numerous buyers and products in the past year. Alkeon Intelligence as a company dedicated to supporting the needs of companies who are adapting to the current and future landscapes and need the right partner to support them through the process.



The Company is a global SaaS market network that connects curated brands with selected buyer


Born owns a prestigious program in the design community, which serves as a prime acquisition channel for top brands and buyers It showcases creative journeys in design-led lifestyle with a focus on desirability, functionality, and integrity.

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6 categories: Technology, Interiors, Fashion, Beauty, Sports & Outdoor, Retail Experience.

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8 regions: America, UK, Italy, France, Spain, Africa, China and Rest of World

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192 selected brands and buyers that will be promoted all year on partners channels
The Company’s revenue is subscription based. Such subscriptions range from $1,200 to $15,000 per year for designer brands, and is free for buyers.

General
The Company’s website and mobile app allow users to:


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Digitalize their business (tradeshow, showrooms, agents, PR)

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Extend online the existing offline experience all year

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Create new revenues opportunities

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Improve the return on investment for Brands and Buyers

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Optimize and organize Buyers connection and avoid travel disruptions

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Save about $2-4m in product development and 2-3 years
The main terms of the subscriptions are:

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Duration: 3-5 years

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Branding: powered by BORN Alkeon

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Subscription fees sold by partners: split 50/50

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Licensing fees: up to $100k / year / partner

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Configuration fees: up to $50k / year

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Onboarding fees: $300 per brand / $50 per buyer
Employees
We currently have 15 employees, one of whom is the officer and director. We anticipate hiring additional employees in the next twelve months. We anticipate hiring necessary personnel based on an as needed basis only on a per contract basis to be compensated directly from revenues. The Company has an employment contract with Jean Christophe Chopin. It is attached hereto as an Exhibit.
Intellectual Property
The Company has trademarked 38 names in a number of countries. It has an assumed value of approximately $475,874.