Replies to post #128164 on Bravada International Ltd (BRAV)

[Jammin1]

The runup in the stock price was only partially due to anticipation of the TV commercial. A bigger factor was the anticipation of 1.7m to 1.9 m revenue, based on people doing analysis of order numbers, and trends in revenue. There was also a "big announcement" teased.

They ended up disappointing on all counts. The big announcement was just another website; the TV commercial was not appropriate for TV so it only "aired" online, and revenues went down, ending their fast rise.

The revenue numbers had been, rounded to thousands:

        Q1    Q2    Q3    Q4 
 2010:   8    24    39    43 
 2011:  61    99   219   558 
 2012: 697   678   651  1239

So excitement was understandable.
When revenue came in at 1202 (thousands) for Q1 2013, there was major disappointment and the price fell.

Then the retail apocalypse happened, but it took until 2018 before they closed all the brick & mortar stores. Mistakes made, lessons learned, now we're heading in the right direction again, with more wisdom at the helm. The last 2 reported quarters had their highest revenue ever.