The lack of positive movement despite positive announcements might force them to realize that the RS has been a disaster for the stock. I agree, the stock would very likely be trading between $3-$5, perhaps higher.
They closed off the lines of communication, but that might give them some time to reflect instead of worrying about their reputation online.
I can't imagine that this is going according to whatever plan Stephenson alludes to.
News 
Market Data 
Discover 
