In doing some research it looks like Eventure Interactive acquired "Gift Ya Now" a few years back.
"Eventure Interactive, Inc. Acquires the Gift Ya Now Platform; Grows Electronic Gift Card Program with over 450 Retailers and Restaurants.
Gift Ya Now Acquisition Allows Eventure to Compliment its Invitation, Greeting Card, Announcement, and Postcard Offering by Tapping into the lucrative Electronic Gift Card Industry."
Interesting connections on Linkedin...