From what I gathered, we may have close to a dozen flagship stores.
They maybe rolling out 100 franchise stores or possibly having close to 100 of them right now under a different brand/name. Or, maybe both.
So let's suppose each flagship stores grosses about $600,000 in revenue. Multiply that by 12 and that's $7.2 million.
So their profit margins can be huge if they manufacture their own products. So let's suppose they make 20% of that in net earnings per annum. That's $1.44 million...
Add the p/e from the low end to high end in this industry and what you get is $72 million to $144 million. Divide that by the o/s of 165 mil., and what you get is
.44 - .88 per share. And that's just for 12 flagship stores in China...