I remember as if had bought shares in late 2012 and was waiting for something to happen with the e-cig but then the MS deal showed in early 2014 and was able to bail out at .0025 (it went up to 0.0028) but it was short lived honeymoon...! Almost bailed out today when I saw the downslide to mid 0.003's but, fortunately, it came back up as fast as it had gone down... !!