Exactly, he came across as a professional businessman in front of investment bankers and didn't sugar-coat the facts like needing a cash infusion. He basically said here is what I have, here is what I've done (factual) and here is where I want to be in 4 years with your (investment bankers) help.
He states his work experience, former employers, educational degrees. His T/A isn't gagged.
Stated his business plan clearly including projected income per facility, national/local revenue split, commission structure, and desire to raise the $60K capital for auditors to move off the pinks.
He openly admitted his company has been losing money.
His openness and professional demeanor reflects credibility.