Maybe overall interest in Cannabis companies? Numerous articles from Bloomberg and SeekingAlpha discussing pros of investing in those stocks and how it's a good time to start doing so.
People doing their DD on individual stocks and companies, maybe coming to realize how much potential and how far along this company is?
This is the catalyst that helped ignite the beginning of a CNBX run. CNBX's Intellectual Property carries significant value. Eyes are on Medicinal cannabis companies. IMO.