Replies to post #253 on Fire & Flower Holdings Corp (FAF)

[FUNMAN]

WOW Price $0.8091 / Day's Change +0.0991 (+13.96%)

And about to double the 10-day avg volume.

Volume(Heavy Day)
Today's volume of 676,535 shares is on pace to be much greater than FFLWF's 10-day average volume of 356,104 shares.

February 08, 2021 2:04pm ET

[FUNMAN]

Fire & Flower to present at Echelon Capital Markets' Conference


On February 10, Fire & Flower will be presenting at Echelon Capital Markets’ Virtual Canadian Cannabis Retailer Conference. Fire & Flower investors are invited to attend this presentation and please feel free to share the invitation.

February 10 from 1:30 pm ET – 2:00 pm ET

15-20 minute management presentation followed by a Q&A session

Register for the ZOOM Webinar at this link:

https://zoom.us/webinar/register/WN_rAChgDmRQlmy5mSgGYj5PA?utm_source=Cyberimpact&utm_medium=email&utm_campaign=Feb9-Echelon-Capital-Markets-Presentation--Feb-10--130pm-ET

Webinar Registration

Topic Canadian Cannabis Retailers

Description

Exploring cutting-edge and emerging leaders in the Canadian cannabis retail industry

Please join Echelon Capital Markets on February 10th at 12:45 pm EST in exploring the cutting-edge and emerging leaders that will drive the Canadian cannabis retail industry. Management from select industry leaders will provide an overview of their company, views on upcoming catalysts and participate in a Q&A from attendees.

Echelon Wealth Partners' Conference Series aims to bring our experts direct to you with insightful discussions on the largest trends in wealth management, investments, business and the capital markets.
Time

Feb 10, 2021 12:45 PM in Eastern Time (US and Canada)

https://zoom.us/webinar/register/WN_rAChgDmRQlmy5mSgGYj5PA?utm_source=Cyberimpact&utm_medium=email&utm_campaign=Feb9-Echelon-Capital-Markets-Presentation--Feb-10--130pm-ET


Webinar Registration Approved
Topic
Canadian Cannabis Retailers
Description
Exploring cutting-edge and emerging leaders in the Canadian cannabis retail industry

Please join Echelon Capital Markets on February 10th at 12:45 pm EST in exploring the cutting-edge and emerging leaders that will drive the Canadian cannabis retail industry. Management from select industry leaders will provide an overview of their company, views on upcoming catalysts and participate in a Q&A from attendees.

Echelon Wealth Partners' Conference Series aims to bring our experts direct to you with insightful discussions on the largest trends in wealth management, investments, business and the capital markets.
Time
Feb 10, 2021 12:45 PM in Eastern Time (US and Canada)

Add to calendar
Webinar ID
986 9602 0196
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To Join the Webinar
Join from a PC, Mac, iPad, iPhone or Android device:

Please click this URL to join. https://zoom.us/w/98696020196?tk=S60fDIGeXFQc8HZshxnLcmLwD7V7Xsiu0YjTm5BzfyU.DQIAAAAW-r3A5BZ6anN0blRWRFNaRzdONXJZQy0xZWd3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_rAChgDmRQlmy5mSgGYj5PA

[FUNMAN]

Why the PPS rose --->>> Fire & Flower Announces Completion of $15 Million At-The-Market Equity Offering

IMO a contributing factor above and beyond the insane rising tide of the entire cannabis sector to FFLWF's recent rising PPS is the ATM selling pressure is over. We should expect the money to be used for more store openings and or acquisitions. - FUNMAN

February 10 2021

https://fireandflower.com/investor-relations?tab=news-releases&release=fire-flower-announces-completion-of-15-million-at-the-market-equity-offering

Previously announced ATM program, strengthens the Company’s balance sheet and positions Fire & Flower for future growth

Toronto, Ontario – February 10, 2021 – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF) (OTCQX:FFLWF) today announced that it has completed its announced at-the-market equity financing program previously announced on December 3, 2020 (the “ATM Program”). Under the ATM Program, the Company sold an aggregate of 16,568,400 common shares between December 2, 2020 and February 9, 2021. The common shares were sold at prevailing market prices for aggregate gross proceeds of approximately $15,000,000.

Distributions of the common shares through the ATM Program were made pursuant to the terms of an equity distribution agreement dated December 2, 2020 between the Company and ATB Capital Markets Inc.

The Company expects to use the net proceeds from the ATM Program for general corporate purposes, working capital needs and capital expenditures.

The offering under the ATM Program was made pursuant to a prospectus supplement dated December 2, 2020 (the “Prospectus Supplement”) to the Company’s short form base shelf prospectus and amended and restated short form base prospectus dated November 24, 2020 (the “Base Shelf Prospectus”). The Prospectus Supplement and the Base Shelf Prospectus are available on the SEDAR website maintained by the Canadian Securities Administrators at www.sedar.com.

No securities regulatory authority has either approved or disapproved of the contents of this press release. This press release is for information purposes only and does not constitute an offer to sell or the solicitation of an offer to buy the common shares, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Fire & Flower

Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer focused on the Canadian market and international expansion opportunities. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower is a multi-banner cannabis retail operator that owns and operates the Fire & Flower™, Friendly Stranger™, Happy Dayz™ and Hotbox™ brands.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc. and Friendly Stranger Holdings Corp., licensed cannabis retailers that own and operate cannabis retail stores in the provinces of Alberta, Saskatchewan, Manitoba and Ontario, and the Yukon territory.

Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the Company has set its sights on the global expansion as new cannabis markets emerge.

For More Information Contact:

Investor Relations
[e-mail]
1-833-680-4948

Media Relations
[e-mail]
780-784-8859

Cautionary Note Regarding Forward-Looking Information and Statements

This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions. Forward-looking statements in this news release include use of proceeds.

Forward-looking statements are based on the opinions and estimates of management of Fire & Flower at the date the statements are made based on information then available to the Fire & Flower. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements, including with respect to the market trends and conditions. Forward-looking statements are subject to and involve a number of known and unknown, variables, risks and uncertainties, many of which are beyond the control of Fire & Flower, which may cause Fire & Flower’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Such factors, among other things, include: final regulatory and other approvals or consents; fluctuations in general macroeconomic conditions; fluctuations in securities markets; the impact of the COVID-19 pandemic; the ability of the Company to successfully achieve its business objectives and political and social uncertainties.

No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. Additional information regarding risks and uncertainties relating to the Company’s business are contained under the heading “Risk Factors” in the Company’s annual information form dated April 29, 2020 , the Prospectus Supplement and the Base Shelf Prospectus, and the heading “Risks and Uncertainties” in the management discussion and analysis for the thirteen and thirty-nine weeks ended October 31, 2020 filed on its issuer profile on SEDAR at www.sedar.com.

No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

SOURCE Fire & Flower Holdings Corp.

[FUNMAN]

FFLWF-Announces-Application-to-List-on-NASDAQ

February 16 2021

There are many reasons why listing on NASDAQ is a boost including access to a bigger investor market. The evolving USA Cannabis federal legalization is on the horizon. That means exposure to index funds that have to own the shares. The ability to raise money is easier. It may even be in preparation for FFLWF to open co-branded stores or make an accretive USA retail acquisition which they previously announced during a podcast was their goal. They do not want to be a vertically integrated operation. They want to stay in their "retail lane". - FUNMAN

https://fireandflower.com/investor-relations?tab=news-releases&release=fire-flower-announces-application-to-list-on-nasdaq

Toronto, Ontario (February 16, 2021) – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF OTCQX: FFLWF), a leading cannabis retailer with a proprietary e-commerce and digital retail platform, today announced that it has submitted an initial application to list its common shares on the Nasdaq Stock Market.

The anticipated Nasdaq listing is part of Fire & Flower’s growth strategy which is focused on expanding its brand to markets outside of Canada. The Company anticipates that the Nasdaq listing will assist in attracting retail and institutional investors interested in Fire & Flower’s international growth ambitions as well as provide the Company with increased access to strategic partners, deal-flow and value creation opportunities.

Trevor Fencott, Chief Executive Officer of Fire & Flower, commented, “We are firmly committed to building Fire & Flower into one of the leading cannabis retailers in the world. Our ability to deliver a superior cannabis product and customer experience, along with our cutting-edge technology, has driven our success in Canada and strongly positions our Company for continued expansion in new high-growth markets.”

Fencott continued, “Our focus on building a leadership position within the cannabis industry goes hand in hand with driving increased value for our shareholders. This application to list on Nasdaq is a major step forward in expanding our shareholder base in the United States. We will continue to pursue domestic and international opportunities for accelerated growth in the years ahead and look forward to updating our broadening shareholder base as we move ahead.”

Fire & Flower will continue to be listed on the Toronto Stock Exchange under the symbol “FAF”. The listing of the Company’s common shares on Nasdaq remains subject to the review and approval of the Company’s listing application and the satisfaction of all applicable listing and regulatory requirements. The Company has retained Dentons as legal counsel in connection with the application to list on Nasdaq.

About Fire & Flower

Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer focused on the Canadian market and international expansion opportunities. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower is a multi-banner cannabis retail operator that owns and operates the Fire & Flower™, Friendly Stranger™, Happy Dayz™ and Hotbox™ brands.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc. and Friendly Stranger Holdings Corp., licensed cannabis retailers that own and operate cannabis retail stores in the provinces of Alberta, Saskatchewan, Manitoba and Ontario, and the Yukon territory.

Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the Company has set its sights on the global expansion as new cannabis markets emerge.

For More Information Contact:

Investor Relations
[e-mail]
1-833-680-4948

Media Relations
[e-mail]
780-784-8859

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION


This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions. Forward-looking statements in this news release include statements with respect to the proposed listing of the Company’s common shares on Nasdaq.

Forward-looking statements are based on the opinions and estimates of management of Fire & Flower at the date the statements are made based on information then available to the Fire & Flower. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements, including with respect to obtaining final approvals for listing on Nasdaq on the terms described herein or at all. Forward-looking statements are subject to and involve a number of known and unknown, variables, risks and uncertainties, many of which are beyond the control of Fire & Flower, which may cause Fire & Flower’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Such factors, among other things, include: final regulatory, shareholder and other approvals or consents that may be required or desirable to complete the proposed listing on Nasdaq; fluctuations in general macroeconomic conditions; fluctuations in securities markets; the impact of the COVID-19 pandemic; the ability of the Company to successfully achieve its business objectives and political and social uncertainties.

No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. Additional information regarding risks and uncertainties relating to the Company’s business are contained under the heading “Risk Factors” in the Company’s annual information form dated April 29, 2020 and the heading “Risks and Uncertainties” in the management discussion and analysis for the thirteen and thirty-nine weeks ended October 31, 2020 filed on its issuer profile on SEDAR at www.sedar.com.

No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

SOURCE Fire & Flower Holdings Corp.

[FUNMAN]

Diversification needs to be looked at through the FFLWF window.

Couche-Tard Initiates Talks to Buy French Retailer Carrefour
01/13/2021

https://csnews.com/couche-tard-initiates-talks-buy-french-retailer-carrefour


This move would be straight down the middle lane except for buying supermarkets. It seems to me they are somewhat diversifying.

If over the horizon rec cannabis legalization comes to France, this could be a big move for FFLWF.

[FUNMAN]

A the 9:45 minute mark the podcast focuses on Fire and Flower.



https://www.investorideas.com/Audio/Podcasts/2021/021621-StocksToWatch.mp3

[FUNMAN]

Sure hope FFLWF is capitalizing --->>> 4 Reasons Why The Cannabis Industry Has Become So Profitable

By: Green Market Report
February 19, 2021

https://thefreshtoast.com/cannabis/4-reasons-why-the-cannabis-industry-has-become-so-profitable/

Green Market Report

Cannabis isn’t just about smoking anymore; it is incredibly inclusive to people from all walks of life for both medical and recreational purposes.

In the past few years, there has been one major central theme debated heavily by society. That is the legalization of cannabis. The once demonized plant stigmatized to cause delusions and murderous tendencies have been finally revisited and approved by government officials. As the health benefits of cannabis become more prominent, more and more stares are starting to legalize it.

In fact, legal cannabis has been taking over the market and skyrocketing in growth. During its first year of legalization in Colorado, the state earned over $700 million in tax revenue. The number has since grown to more than a billion dollars a year.

The industry is now considered a mega-giant, catering to those who need it for both medical and recreational purposes. However, there is a lot more to be said about this. If you are wondering about the ins and outs of the cannabis industry and how it became such a profitable industry virtually overnight, then here are a few points to keep in mind.

A large market of products

One of the bigger reasons why cannabis has become a hyper popular resource is the incredibly wide range of products that are available in the market right now.

Thanks to technological advancements since the advent of legal cannabis, users are no longer only given the choice of a few ways to smoke, such as joints, water bongs and pipes. Many online head shops, such as Smoke Cartel, still sell water bongs, as well as the accessories needed for them. The market is so large that there are even bongs and dab rigs that look like pieces of art, which have now been labeled luxury marijuana products.

Now, there exist state-of-the-art wax vaporizers which are bound to give you a long-lasting buzz from a quick odorless hit. There are also dry herb vaporizers for the people who still enjoy the feeling of smoking.

Even for those that do not smoke, there are many new ways for them to feel the effects of cannabis. For example, cannabis edibles come in all shapes and sizes, such as ChronTella which is an infused Nutella mix, cannabis lollipops, gummy bears, and more traditionally, cookies and brownies.

For those that do not want to eat nor smoke their dry herb, there is also an option for this demographic. Through the use of tinctures, everyone can enjoy the calming effects of cannabis with a single drop of concentrate under their tongue.

With all these new inventions, cannabis is not just about smoking anymore, it is incredibly inclusive to people from all walks of life.

There are a ton of benefits

One of the biggest reasons why cannabis was legalized is because of its anti-cancer properties. However, that is not the only thing cannabis is good for. Almost like a cure all, the plant offers a ton of medical benefits to users. For example, it is well known to reduce anxiety for many people as it offers a calming effect. Medical cannabis is also proven to have properties that combat and treat mental disorders such as Tourette syndrome, PTSD, eating disorders, depression, insomnia and many more.

The vast number of medical benefits makes it incredibly appealing to many people. Because of this, the medical marijuana industry has particularly benefited from this and it has allowed people suffering from various conditions to find relief.

A lot of people smoke

You might be surprised to hear, but a lot of people smoke. In fact, a poll conducted in 2020 suggests that up to 25% of U.S. citizens have admitted to using cannabis on a regular basis. One-quarter of the U.S. enjoys the herb, and if infrequent users are added into the mix, then this percentage goes much higher.

Moreover, the number of users has only been continuously increasing as more and more cannabis dispensaries, lounges and paraphernalia shops are starting to pop up all around the country. Also, as the stigma relating to cannabis has been proven a falsehood by the government, it serves as a bolster to further empower many people’s new outlook on the drug.

It is not only about THC

Cannabis is not just about getting high. There is so much more than just THC, namely CBD, which is the main component of cannabis’s health benefits. It is being use in a variety of ways other than treating mental illnesses. For example, CBD is used in skincare products, topicals, creams for sores and much more. Furthermore, CBD is not psychoactive, so it is more widely available than marijuana as it does not necessarily break drug laws.

This article originally appeared on Green Market Report and has been reposted with permission.

[FUNMAN]

The power of Couche-Tard behind FFLWF--->>> Obviously their "international lawyers" were put to work to enable this deal to happen, while avoiding Canadian exchange violations.

Fire and Flower To Enter US Market Via Licensing Structure With American Acres, Little Details Provided

February 22, 2021 7:34 AM
By: Jay Lutz

https://thedeepdive.ca/fire-flower-to-enter-us-market-via-licensing-structure-with-american-acres-little-details-provided/

Fire & Flower Holdings (TSX: FAF) evidently is entering the US market. The firm announced this morning that it has effectively found a way in which it can legally enter the US cannabis market while remaining listed on the Canadian big board, thanks to some strategic maneuvering.


The arrangement will see the company enter into private agreements with a private Canadian company, which currently operates as American Acres Managers. Under the agreement, the company will effectively license its store brand, along with its operating system and HiFyre tech, to a group of dispensaries located in California, Arizona, and Nevada.

The transaction reportedly provides “a discounted path to corporately-owned cannabis retail stores in major markets in the United States.” This is done through the licensing arrangements, which will provide the company the option to acquire American Acres, a US operator, at a discount to fair market value. The option is to be exercised upon a US legalization event.

While the first Fire & Flower branded retail store is to open in Palm Springs in the first half of 2021, little additional information was provided. Financial aspects of the transaction were also not provided, with the company not even providing a store count for the operations that are to span three states.

Fire & Flower Holdings last traded at $1.40 on the TSX.