The price action proves that you are clearly correct in regard to retail being put off. That sentiment surprises me. Personally I love KG and Highgate, but the bottom line is if the company is able to diversify its holdings and immediately add revenue then they would be insane not to. At the end of the day the only thing that matters is whether or not the company is profitable thus avoiding the need for further dilution and the inherent value of each brand they own.
I like to go back and look at recent brand buyouts in the beverage industry. One of the most notable in my mind was DPS buying Bai. Bai had not yet reached national coverage and was still in the build out phase. This build out generated revenues of $108M in 2015 and $231M in 2016. DPS paid $1.7B for the Bai brand. Nothing to do with Hemp or CBD, just a growing popular beverage brand.
Now let's assume KG is able to get just one of the currently 4 brands to go national.... how about all 4 of them...
Of course everyone free to choose with their dollars... but the unfolding so far ... the purchase of a new brand...first launch of new web org..2 distributor of note and scale...seems significant and....common sense to think that Kona will follow.
For an investor to think because there hasn't been a release yet on the Kona line in 2021 as a reason to exit would be VERY shortsighted IMHO.
It will be clear....but reasonable to project that all the channels now being opened will serve ALL lines well.
We all know the Kona brand and quality is excellent. For me it is also where the explosive value will come from...if and when it can gain a position against the energy drink majors. Everything happening now strengthens that goal.
I am totally confident it is the company goal...and right now just so much happening...it will come
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