Good point - yes I think he has a great idea, and it fills a niche for sure. Hopefully he can execute the plan, as you say. If there's women's wrestling, why not this, unless people are worried their lingerie would be bloodied? But there's a lingerie football league too.
Understand your point on PornHub, you're probably right (although I'm not going to lie and say I never go there). But I definitely see your point.