My thought would be a Selling of their furniture business, to a much bigger company like Wayfair after their inventory liquidation and remodel and merchandise reset is done.Then they could use these sales funds to completely focus on the other 3 core businesses, Latex, RxAir and FEC. Because I believe maybe they got some very huge contracts/partnerships in this area.
Looks to me like he is covering for something . Of course Steve Rotman will spins this in a positive direction if he didnt there would be a mass exodus from his stock and the Family piggy bank would run dry real quick. Liquidating inventory at a loss doesnt seem to be smart business 101 practices.