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01/19/21 11:54 AM

#536 RE: StocksNcash #535

BUD : Hard seltzer sales stay strong with new powerhouse brands expected soon • 11:35 AM

Evercore ISI reports seltzer sales are beginning 2021 off strong.
The big three are still dominating with White Claw holding 50.0% seltzer market share, Truly (NYSE:SAM) 24.9% market share and Bud Light Seltzer (NYSE:BUD) at 9.7% market share. No other seltzer brand is over 3% market share.
Seltzer sales accounted for 8.3% of all beer sales for the week ending on January 10. That is down just a bit from when Seltzer products nabbed 9.3% of all beer sales for the week ending September 27.
The big news in the hard seltzer world is that Monster Beverage (NASDAQ:MNST) hinted at a product during its analyst day event last week. Coca-Cola (NYSE:KO) is also expected to enter the hard seltzer category this year.