But when a company has years of success, followed by years of success, followed by years of success. It can be relatively, safely assumed that success would continue.
And along those lines if a company has years of floundering. Miss steps. Head scratching decisions. failures. One step forward two steps back year after year.
It leads people to believe those things may continue to happen.
Nothing is guaranteed. Everyone invested hopes things will be different this time. Nobody knows if it will until it happens.