"with the legal short position being increased by over 50 percent in the last half of November, today's news is not what they wanted hear, so the negativity flame must now be turned way up."
No doubt about it. The folks who have seen the shares that they shorted that increased the short interest by 700k shares in the second half of November lose them a grand total of between $7k and $28k are probably quite rankled. I know I'd be fuming :o)