I didn’t forget about that relationship. I liked this relationship in the beginning because Altria is the king of the vape (cigarette) market in the US and I thought this could be transitioned over to cannabis. But after all the issues they’ve had with vaping that combination is an afterthought now. In addition Altria is not an MSO. MSOs are already establishing brands and footprints deep and wide in the states they’re in. Like most companies have done in Canada. Cron has cash on it’s balance sheet and will be able to survive longer than most but I don’t think they have nearly enough money to buy out an American MSO but Altria does. Yet to be determined.
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