Agree 100%, this one is probably the better situated and setup among many otc pink mj players for a Big Big run short term. There are other ones like OGI,ACB, APHA,CGC,TLRY that's working hard in attempt to grab greater market share. It might even grow big enough to play with the big league players in long term all depends on how clever they management is and their ability to cut losses and generate profits and of course the deep pocket financing of this game also play big role