I agree with you there and I’m impressed by the Medspresso Coffee&CBD side on its own too ... then you throw in the medicinal / artisanal mushrooms & their trials with psilocybin ...
Just reminds me of buying things like SPRW (used to be an old oil and gas shell) in 2014, now “FIRE” (7 Acres, a top-shelf MJ brand in Canada)....
Wonderful to be on-board from the get-go and watch something so sweet come to fruition.