I think it is a good idea. I think the public qwill catch on. I think the "themes" are endless and the marketing potential is there.
I wrote to the company and suggested various "ideas." Although it appears the CEO is rather young, this may be an advantage due to the possibility of "thinkging-out-of-the-box."
Heck what's a couple of hundred at that price, huh?
Only need to get to a buck to enjoy the hefty return.