Replies to post #92987 on Decision Diagnostics Corp (DECN)

[rawman]

It's simple Marketing 101, but DECN's CEO Keith Berman has no clue about branding! The basic idea is to optimize the number of brands, based on the resources available to support them. DECN could register a 100 different brands, but the 100 brands would mean nothing to the consumer. A brand without financial support has no value.

I laugh every time I see Berman's touted list of brands! The buyer has no clue about any of them!