I have been one of Ed's biggest skeptics, but everything he has done lately seems to be on the right track. This tweet is bigger than I would have given him credit for a few weeks ago and allows Segi to stream more quantity and also more quality now that he has the distribution platform in place. He is also targeting the niche racial injustice genre and from what I understand has a relationship with a pretty well-known Canadian basketball academy of sorts that has produced a lot of NBA players. I believe he has hinted about the basketball if not spoken about it outright. Additionally, I have seen some try to connect SEGI, that basketball organization, and Drake together as Drake is big into the NBA and the Raptors, being a Canadian himself. I cannot produce that DD myself and have not researched it enough. I just don't have that kind of time right now, but it could be worth the digging for someone who does.
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