Been around a lot of rockstar scientists and haven't found many that know s#$t about how to build a brand, develop and launch marketing plans and ultimately understand what it takes to make sure a drug is in every clinic. This is starting to look like a group of self-important fools that will soon be parted from their treasure, potentially without a dime to show for it. Until someone from outside their circle, someone unrelated to the FDA or Neuro or RLF reports on this drug over real media, these guys have failed. It doesn't have to be that way. Instead of some high-powered CFO, spend some bucks on a top-notch PR/marketing firm and ratchet up the buzz. Where's the pressure? Where's the push?
Reminds me of...
"These are the Glengarry leads, and to you, they are gold...and you...don't get them, because giving them to you is just...throwing them away. They're for closers."