From what I understand the sisters are effectively skint, so IF true I suppose your principles are ignored if you can't pay the bills.
If I remember correctly the original sale of Longaberger was partly or fully paid for in JrJr shares rather than cash, so unless they sold them all, which they may not have been allowed to do so, they are now worthless.
It must have cost a fortune to take the Rochons / JrJr33 to court and even though they won, with the company going bankrupt I presume they will be at the back of the long list of creditors and have no chance of getting their costs paid, so presumably they have had to pay their side of the costs themselves.
Therefore the speculation and I'm not saying it's true, is one of if not both sisters had to do a deal to become the public face of XCel / Longaberger.
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