It is possible that Al Gore's film plays to the choir, but it is worth a look even if you're not a Gore fan. I think the title says it all.....it is inconvenient to do anything to improve the earth and the future for our kids, so if I don't know and I don't see the film, I won't have to be inconvenienced...
Actually, I think it was the perfect 'storm'. Al put people to work (editors, writers, graphic artists, etc.) by making the film, a subject he is passionate about. Capitalism!
Maybe you were just joking with the mention of "mumbo jumbo". Sorry about the politics Zeev, although it is a market issue.