A nice accidental side effect of an announcement like this is now that MJ is legal in a few more states with the election, these flavored non-MJ products will start to get bought by those who want to get rid of VAPE, but still be cool, and take advantage of the benefits of CBD.
I know a few CBD people in my personal life who do "lifestyle" CBD and they can't keep most of it in stock, even selling small quantities.
Sure, they might not sell a million units, but it doesn't take much to make a decent profit and then expand.