The Friendly Stranger acquisition by any measurable standard is the home run all others should be measured against. The concentration of Ontario dispensaries that are either open, under construction, or waiting to be licensed is the Grand Slam. The most populace underserviced province offers the greatest revenue boosting opportunity.
Buying up 11 more Alberta dispensaries cannot offer the same value. Moreover, F & F will be controlling so many locations, all future acquisitions will have to be measured by benefits and conflicts. F & F doesn't need locations in the same market that are too close to each other.
Choom only has 1 open Ontario store in Niagara and an under construction store in Toronto where F & F just bought 3 Toronto region dispensaries including 480 Bloor Street West, Toronto, Ontario.
Obviously, Friendly wasn't under the radar to Couche-Tard or Fire & Flower. They know what they are looking for and executed marvelously. They are zeroing in on Ontario with a laser focus.
These Ontario additions alone mean fiscal 2021 Q1 ( 05/02/20 ) may top revs of $40M; once they are all absorbed and operational.