That is exactly what it is Hoop! He sees it for the adolescent industry that it currently is, knowing all well what it could potentially become, but evaluating based on reality and not future expectation. Albeit the shareprice is not where current shareholders want it to be, his business sense is securing shareholder value for years to come. Not to mention, the company is currently on pace to do double the revenue Medicine Man has historically ever done...and that is without Starbuds.
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