Stoners do not buy them. This is not about stoners this is about bringing cannabis mainstream. The average newbie would have a very pleasant first experience that will lead to them having another and telling their friends. That is how you gain customers. 100mg in a can would just give them a crappy experience that would scare them away. I do not know why you do not understand that concept. Just because you have a high tolerance does not mean everyone does. We are trying to get market share not chase away customers