Great question...Let's lay the groundwork:
The simple answer is: lack of promoting revenue projections and the lack of revenue projections.
1. What do I mean by lack of promoting revenue projections? For a company that did $280K the entire year of 2018 and 800K in the entire year of 2019, projecting that their revenue will surpass the combined revenue totals of 2018 & 2019 in the first six months of 2020 ($1.1 million) should have been properly promoted in July and would've had a significant impact on the PPS. Instead, PCTL received a STOP SIGN for reporting late...(THUS A LACK OF PROMOTING THE PROJECTION CORRECTLY)
They still had the STOP SIGN up when the $3 million projection was made for the final six months of 2020! We're in the midst of a tremendous milestone for PCTL in which they are projecting a whopping 3X the revenue of the first six months of 2020 in the final six months after a whopping first six months of revenue! (LACK OF PROMOTING THE PROJECTION CORRECTLY)
2. What do I mean by lack of revenue projections? In the latest PR's, there is a need for PCTL to be more definitive with the revenue projections. For example, they said that the UK deal alone "could be worth $10's of millions of dollars". We (and the investing world) already know that the UK deal is MEGA BIG. 600 hospitals alone is massive...Add to that 14,000 healthcare, restaurants and other commercial companies and we say WOW! So when the CEO states the obvious but doesn't give us something more definitive, it is viewed as a disappointment.
That being said, the last 7 months has laid the groundwork for a massive PPS explosion with the right fuse. We are still at 635 million OS which haven't changed and is important. OTCQB tells investors that the STOP SIGN is behind us. 4X the Distributor network tells us that revenue growth is happening. The UK deal going live is like the dynamite.
And PCTL knows what they have to do to light it...