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SodaPopinsky

10/10/20 1:48 PM

#8394 RE: MobileMadMan #8393

There is so much misinformation in this Grizzly Reports nonsense, but I'll hit on one that shows they twist information or outright lie.

On Page 10- " almost every store mentioned that
either Redbull or Monster was their best seller,
and either Nocco or Powerking were their fastest
growing brands.


Red Bull and Nocco are #1 and #2 in Sweden per Nielsen data. Celsius has a similar Market share to Monster. Importantly, how is Powerking "one of the fastest growing brands" when it is the cheap private label only offered at one of the 4 large retailers in Sweden?

There is so much nonsense in this report, it is hard believe this is legal/ Lie, lie, misrepresent, and try to spook the market to reap rewards.

Lastly, their thesis on the same page relating to shelf life showing which brands are best selling is DISPROVEN in their same data. Clean and Lohilo have superior shelf life compared to the 2 largest players (Red Bull and Nocco).

Snizzle

04/01/21 11:18 PM

#8508 RE: MobileMadMan #8393

There is no big soda buyout. They aren’t interested in CELH other than lucrative regional distribution deals.