This seemed like a good point to me:
"Rather odd that a international launch is dated and PR'ed in advance, but then all goes silent on the day of and 1st business day after."
And a reasonable response:
"Today IS a Jewish holiday, so it is possible that Berman is not working today, although one could make a case that he is not working MANY days!"
It is!!!
I don't know if KB is Jewish and I don't know diddly about Jewish Holidays, but I have the feeling that followers have known, probably for decades if not millennia, that today would be one.
So it shouldn't have been a surprise that they were picking a day for their international launch was a Jewish Holiday when they picked it. A curious choice.
Who knows what tomorrow will bring?