I hope you’re right. They’ve got a unique category of vehicle here which may or may not take hold. It’s not going to take much to send this flying though. I could see a company like Domino’s giving this a try and that would send this into the stratosphere. The CEO is a master at using the media and events to stir interest and that’s good for shareholders but he has to back up the hype. I’m not sure he can do that yet but in any case there’s money to be made here. I’m buying on the dips and keeping a core position and trading the rest.
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