GONEOM, regarding your comment
"How many people know about qode in UK...so all the bottles with codes on it are COMPLETE waste"
Certainly not a waste at all. In fact, the complete opposite. 5 million NeoMedia Smartcodes on 5 million bottles of ONE Water is very significant in my opinion. Not only will it generate a positive buzz, but it will entice consumer curiosity. Not to mention the fact that next to each Smartcode will be a brief description on how to download qode® and how to connect to ONE's mobile website by clicking on the Smartcode.
Best,
Sean