6). TRADITIONAL “PAID” INTERNET ADS: MYFLIX - SEVEN TIERED Marketing Approach
6). Traditional “Paid” Internet Ads –There are cost-effective ways to reach the most accessible portion of the Myflix target market of film lovers, and consumers of indie films, most notably, through THR.com (The Hollywood Reporter) and Variety – the two top “trade” industry publications and websites. Paid banner ads for Myflix on these two sites will benefit the company not only by reaching a specific, target market of movie consumers, but also by legitimizing the site within the industry and to potential program suppliers, including the some of the other major studios (that have adopted a “wait and see” position on the launch of Myflix). A banner ad on the home page of the Hollywood Reporter costs only $2,500 but can make over 1.5-million VERY TARGETED impressions. Variety is equally competitive in cost per thousand. Myflix plans to include these PAID banner placements on the same week as site launch – and at the same time that the YouTube videos are released, the Barter Banners are placed, and the traditional P.R. outreach is implemented.
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