Replies to post #12 on New Leaf Ventures Inc. (NLVVF)

[mick]

This “Tortoise of Weed” Could Soon Be a Household Name in the U.S.
While researching New Leaf’s (NLVVF) slow and steady advancement, I kept drawing parallels to another company that leisurely made the journey from a relatively unknown brand to a household name: Starbucks.

To many people, Starbucks is known for being the world’s largest coffeehouse chain. But most investors might be surprised to learn that Starbucks started out selling beans, not lattes. And they did it in the midst of a coffee market slump thanks to the carbonated beverage boom.

But the vision of one of their members lead them to become coffeehouse pioneers in the U.S.—opening the very first in Seattle, Washington. It’s grown from 154 stores at its IPO[xiii] to more than 30,000 globally–catering to 100 million customers[xiv].

New Leaf (NLVVF) has taken the same innovative route as Starbucks with its growth strategy. The company started brands selling dried flowers and then gradually expanded to edibles, CBD, concentrates, and hemp as well—keeping up with the cannabis market’s.