In my opinion it comes down to awareness. Still a lot of people who don't know about $FLES and a lot who do are stuck on the past. It just isn't getting pumped like other stocks.
And reading thru the board folks sound kinda desperate for this to go even HIGHER IMMEDIATELY... Why? It makes everyone sound like they can't wait to sell.
If FLES is so kick-ass, those in-the-know should really want a monster dip first, to whatever level you think is appropriate (fib-retrace, wyckoff support, whatever) so they can LOAD and/or re-LOAD.
Boards that are desperate for attention more often repel new money, rather than attract it.