I do not understand PNAT's marketing strategies. They have really great products, but very poor marketing strategies. Plus, the price points are unrealistically high to get most people to buy. I love their sponges, but if I were not a stockholder I would not have paid Amazon $18 for a package of 6 small sponges. I know Amazon takes a pretty big bite of the profit, but they aren't any cheaper ordering direct from Pura.
I also don't get why they would sell off their pet products and let the company that now owns them (which appears to be doing well) to use the Pura brand name and logo. I believe they have also done the same with other products as well, and have only kept their sponge products.
When I look at their website and what they have on Amazon, I can see several areas of improvement that could move product better.
They obviously have put some money into lovely graphics and videos (although they could use the videos more strategically). That is what puzzles me. It is like beautiful window dressing, while not actually taking the extra steps to be successful when it comes to sales. Yet they pay for labs and firms to help them get EPA approvals. But, if they can't market the products, what good will that do?
I don't claim to be a marketing guru but, initially, I learned marketing from the school of hard knocks when I owned three retail stores. Later, I taught college business courses, including sales and marketing. So, I think I know enough to wonder about Pura's strategies, at least about their online marketing.
I really would love for someone else to chime in on this because I can't figure them out.
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