In fairness, there very likely will be a "real" PR. You can always count on the windbag-Conway to put out news or run his mouth about something. He says there's going to be a PR, there's going to be a PR.
The only question is, how ridiculously over-embellished will the PR be? What kind of a company actually does a press release when they make a few thousand in revenue? Answer? A pump and dump. The news that gets released is just vague fluff, targeted at selling more shares of it's equity.