"We have two core values at Splash, we only deal with brands with either pre-existing brand awareness/traction, or pure innovation," said Nistico as he elaborated on the potential of brand awareness internationally, as well as the Company's innovative take on developing flavored tequila. "No one has done it very well yet for tequila, think about what flavors have done for rum, vodka, now brown spirits…tequila is next...That innovation piece will carry us into international markets."
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