The shorts obviously didn't do any DD before deciding to short SBEV. If they knew who was behind it and what his plans are they would not have made that mistake!
Fresh Thyme Market™ was originally founded by Chris Sherrell in September 2012 and grew the chain to 75 stores in 11 states, mainly in the upper Midwest. The specialty grocer focuses on providing fresh, natural and organic products in a farmer's market-style shopping experience.
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